Beefalo - Made in the Whitsundays

A beef producer in the Whitsundays who proudly boasts the Made in the Whitsundays logo believes the branding has done wonders for her business.

Beefalo Australia’s Christina Della Valle has been singing the praises of the local initiative after it secured even more interest in her already popular trade.

She said Beefalo Australia, which bred a cross between Ameircan Bison and cattle, was about growing tender, tasty meat in a healthy natural environment.

“Factories produce cars, fridges, tools, but farm animals should not be put in the same category," Ms Della Valle said.

“We don’t produce meat like a factory product, but raise animals in a sustainable, humane and natural way.

“The aim is to produce a high quality, healthy meat, but at the same time catering to the needs of our animals.                                                                                             “Our cattle are born and bred in the Whitsundays, grow up in small herds and graze on fresh pasture. At no stage in their lives do they get pumped up with grain or treated with any kind of hormones.

“As they have lots of human contact they are quiet and content. The result is a beautiful, lean, tender red meat with low cholesterol, high protein and Omega 3."        

Alongside their popular cattle range, Beefalo Australia also breeds free range Berkshire pigs which she said “lived like real pigs”.

“They graze in paddocks, wallow in pools, dig and forage.

“Apart from grass they get seasonal vegetables, fruit, grain and soy, but no fish- or meatmeal.

“Each piglet grows up with a content mum in a natural environment."

Beefalo’s Berkshire pork is tender, juicy and tasty. With a vegetarian diet, no additives or treatment of any kind, the pork is a natural, healthy product and tastes like pork used to taste way back.

“Our Beefalo and Berkshire pigs are our livelihood, but we never compromise on their quality of life for the sake of our bottom line. They have a right to live a decent cattle and pig life.                                   

“We are a part of the “made in the Whitsundays” movement, as we believe to sell a branded local product. People know what they buy and where it comes from.

“And selling the meat locally reduces the carbon footprint."