Airlie Beach was once again a tourist town, as the Easter weekend saw a return to the glory days of large crowds, balmy weather and roaring trade.
General manager of the Airlie Beach Hotel Mark Bell said business over the long weekend had exceeded previous years by a substantial amount.
"It's been by far the best Easter we've ever experienced, buoyed by the five-day break and the fantastic weather," Mr Bell said.
To read more on this and other Whitsunday news stories, pick up a copy of the Whitsunday Coast Guardian, available now from leading news agencies, service stations, Coles (Cannonvale) and the Chapman Street office in Proserpine.
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