Whitsunday Tourism Operators are about to be offered another bite of the social media promotion cherry, when a new campaign called 'Do the Whitsundays' launches in June.
The independently organised campaign is the brainchild of long-time local Phillip Batty, who came up with a 'best holiday in the world' as opposed to a 'best job'.
Competitors stand to win one of two Whitsunday holidays worth roughly $25,000 each, comprising an action-packed itinerary of 74 components in keeping with the 74 island wonders theme.
Mr Batty said the campaign will be run predominantly through an application on facebook.
"All you have to do is enter, 'like' the page and you're in. The more friends you share it with the more entires you get. Basically the more times your name is in the hat the more chance it has of being pulled out," he said.
To read more on this story pick up a copy of this week's Whitsunday Coast Guardian, available now from leading news agencies, service stations, Coles (Cannonvale) and the Chapman St office in Proserpine.
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