"You have to be in it to win it" - that's the philosophy behind Air Whitsunday's recent entry to the million dollar memo.
"We realised we were just as entitled to explore the rest of Queensland as any international company," said Air Whitsunday operations manager Jade Korosec.
Ms Korosec said the company's entry, uploaded to the web on April 17, was enjoying a good response.
"It's absolutely taken off (pardon the pun!). In comparison to other videos uploaded the same day our score is amazing," she said.
With less than one week togo before the competition closes off, Tourism Queensland Acting CEO Wendy Harch is encouraging companies not to leave entries to the last minute.
"You don't need weeks to pull it together - just grab a video camera and show the world what makes your company great," Ms Harch said.
To read more on this story pick up a copy of this week's Whitsunday Coast Guardian, available now from leading news agencies, service stations, Coles (Cannonvale) and the Chapman St office in Proserpine.
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