Australian cricketing legend Matthew Hayden was in the Whitsundays last week to film the finale of his ‘Operation Sunshine’ campaign. Operation Sunshine was launched as an initiative of the ‘Hayden Way’, to spread the ‘open for business’ message to all Australians following Queensland’s cyclones and floods.
“What’s left behind is communities of people on all levels who need patronage,” Matthew said.
As part of Operation Sunshine Matthew has travelled through much of Queensland, blogging, tweeting and filming along the way.
“I’ve been an athlete for a long time. I had phenomenal support from the people of Queensland and I guess this is my way of saying ‘thanks’,” he said.
Matthew described his time in the Whitsundays as “amazing”.
“I love Queenslanders. I love Airlie Beach. It’s been a fantastic week.”
Tourism Whitsundays Chief Executive Officer Peter O’Reilly said the Operation Sunshine team toured Airlie Beach, checking Whitehaven Beach and inspecting the Great Barrier Reef from above and below during the visit.
“We made sure to schedule in visits to our greatest icons during Matthew’s visit, so that he can assure everyone they’re looking great and ready to welcome visitors,” Mr O’Reilly said.
Matthew praised the efforts of all those involved in making Operation Sunshine “connect”.
“We’ve got such beautiful pictures revealing the spectacular sights of Airlie Beach and the Whitsundays,” he said.
Member for Whitsunday and Tourism Minister Jan Jarratt said Matthew’s patronage of the region was priceless.
“Matt’s a trusted person and he’s endorsing our product,” Ms Jarratt said.
Heavily supported by Channel Seven throughout his tour, Matthew also appeared alongside weather presenter James Tobin on Sunrise at Airlie Beach last Friday.
From June 6 aggregated content from Operation Sunshine will appear on the “C’mon Australia – nothing beats Queensland” campaign.
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