The redevelopment of the Whitsunday Coast Airport reached a milestone last week with the revelation of new branding and further funds for a comprehensive marketing campaign.
Whitsunday Coast Airport business development manager Scott Waters said he was “very excited” to have the facility’s new logo unveiled by the acting premier, tourism minister and mayor.
Mr Waters described the new branding as “basically the council logo and existing vibrant colours with aviation themes incorporated into it and also a new tag “gateway to the Whitsundays and coalfields”, which very much represents inbound and outbound travel”.
“This gives us a new beginning. It shows we’re a region on the rise from an aviation perspective. Our tourism industry is a very strong story and one we will continue to tell but we also need to encapsulate where we sit from an economic perspective,” Mr Waters said.
“This (airport) is the key gateway for the entire Whitsunday region and we can also be a launch pad into the Bowen basin and future Galilee basin as well,” he said.
Acting premier Andrew Fraser announced a further injection of $80,000 in marketing money, on top of the $7million already spent on upgrading the Whitsundays’ “welcome mat”.
Tourism minister and Whitsunday MP Jan Jarratt said this was “aviation history in the making”.
“Just as we have rejuvenated the airport itself, it was imperative to rejuvenate the airport’s image,” Ms Jarratt said.
“This logo gives a dynamic and professional impression, letting the major players in aviation know we are serious about increasing services and connectivity to the Whitsundays.
Whitsunday Regional Council Mayor Mike Brunker said the appointment of a business development officer was already paying dividends.
“Scott’s only been in the hot seat for a few weeks, but he hasn’t missed a trick,” Cr Brunker said.
“Now we’ll be working together on short, medium and long-term growth strategies for our airport,” he said.
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